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4. startmeup.nz will be the trading name

Date: 2025-05-19

Status

Accepted

Context

I did a bit of research and saw there was a previous business called STARTMEUP and Start Me Up, but they have both been "removed" from the register.

Search for: A business (NZBN)

Business name NZBN Business type Status
STARTMEUP LIMITED 9429033481739 NZ Limited Company Removed
START ME UP LIMITED 9429041982259 NZ Limited Company Removed

Decision

Trading name is:

startmeup.nz

Trading name should be lowercase, as it is a domain name.

STARTMEUP.NZ in the NZBN database which seems to use all caps.

It might also be referred to as Start Me Up NZ.

Consequences

We have a domain now.